Fan Experience Enhancements - University of Oklahoma

| 2024 Football Fan Experience Enhancements

Public Tailgating Expansion

The university announced a significant expansion of its public tailgating options ahead of its debut football season in the SEC. Beginning fall 2024, OU is establishing new public tailgating areas at prime locations including Boyd Lawn, along Asp Avenue, and near the Oklahoma Memorial Union. Fans are invited to tailgate anywhere on campus except for limited areas marked as restricted on the university’s tailgating map. For the best experience, fans are encouraged to set up in the recommended tailgating spaces marked on the map at the Boyd Lawn and north Asp Avenue area, Brooks Street, Lindsey Street and the Duck Pond. Public tailgating areas are free and available on a first-come, first-served basis. Other campus areas designated for public and private tailgating will remain the same as last season.

For more information visit: https://www.ou.edu/tailgating

Crimson Fridays & Community Spirit Engagement

Community and campus engagement will see increased activity with the introduction of “Crimson Fridays.” The new initiative will aptly debut on College Colors Day and OU Football’s season opener on Aug. 30.

“Crimson Fridays” will feature a vibrant concert series on Campus Corner each Friday before home games, accompanied by retail and spirit activities. Sooner Nation is encouraged to demonstrate its support by wearing crimson gear each Friday throughout the year.

Elevated Party at the Palace Experience

The Party at the Palace on the north side of the stadium will offer new opportunities for fans to participate in pre-game activities. With a larger footprint, now extending to the west of Brooks Mall, fans can expect an array of new food and beverage offerings, including food trucks, a brew garden and tastings; family-friendly activities; LED screens featuring games-in-progress along with live coverage of the Sooners’ arrival; and more.

In addition to staple offerings like inflatables and athlete autograph signings, fans can also look forward to the EA Sports College Football ’25 Gaming Truck, a new Schooner display, the rerouted “Walk of Champions,” which will take the Sooners directly through the Party and into Gate 6 and a Jordan Shoe Box Pop-Up Shop.

Situated at the Party in the Palace prior to each home football game, the innovative pop-up shop is designed in the eye-catching shape of a giant shoebox, adding a fun and thematic twist to fans’ shopping adventures. Inside, fans will find a wide range of officially licensed OU merchandise, including exclusive OU x Jordan Brand gear. The one-of-a-kind store provides a unique opportunity for fans to gear up in style while being immersed in game day excitement.

Simple Modern Limited-Edition Tumblers

Fans can also secure their own themed, limited-edition Simple Modern tumblers commemorating the 100th-year celebration of GFOMS. Throughout the season, each of OU’s seven home games will showcase a unique theme, and fans can collect a different tumbler to match each theme at select concession stand locations (while supplies last).

In-Game Experience

During the 3rd/4th quarter break, fans will have the opportunity to celebrate Toby Keith during a special tribute that will give 85,000 fans the opportunity to sing along with the legendary Sooner superfan.

Fans will also benefit from improved connectivity with AT&T’s 5G service and enjoy amplified band performances and enhanced in-game graphics with live 3D renderings of game stats. A new real-time decibel meter will measure crowd impact, encouraging fans to make sure the Sooners can hear and feel their support.

Concessions and Merchandise Additions

New concessions offerings will include Dickey’s BBQ, Kung Pao Chicken Wings, loaded footlong hot dogs and a selection of wine served by Archer Roose. Efforts to increase speed of service include the addition of “grab-and-go” kiosks, a walk-through market and a new all-encompassing point-of-sale system.

StadiumDrop will continue to add to the game day experience by allowing fans to use the StadiumDrop app and order concessions directly from their seats so they don’t miss any of the action.

In addition to the inventory available at the Party at the Palace’s OU x Jordan Shoe Box Pop-Up Shop, the Sooner Shop will feature OU-branded SEC gear.

Game Programs

As part of the celebration of Oklahoma's inaugural season in the Southeastern Conference and the 100th year of Gaylord Family – Oklahoma Memorial Stadium, fans can capture a piece of commemorative history this fall.

OU Athletics and Sooner Sports Properties have produced a limited-edition collectible game program in high-quality print for home football contests against Tennessee, South Carolina and Alabama – OU's three 2024 SEC home opponents. Souvenir 96-page game programs are available for preorder at $25 each, and the 220-page 2024 OU Football Media Guide can be purchased for $35 (limited stock).

Expanded Sooner Content Availability

Oklahoma fans now have more options to find their favorite Sooner content throughout the season, as SoonerVision productions are now more accessible than ever. Sooner Nation can tune in for free with the official television partner of OU Athletics, Griffin Media. “Sooner Football with Brent Venables” will air Sunday nights on News 9 in Oklahoma City and News On 6 in Tulsa, while all other programming will be over-the-air on weeknights on KSBI in the OKC market and on KQCW in the Tulsa market. Fans can also find this content at SoonerSports.com/watch, via the official Oklahoma Sooners YouTube channel or on SEC Network+. Highlights include fan-favorite shows such as “Sooner Football with Brent Venables,” “Sooner Sports Talk,” “The Huddle,” and “Coaches Corner,” alongside special additions like the “OUDNA” all-access series.

Programming includes:

“Sooner Football with Brent Venables” – An exclusive recap of the Sooners’ football games with Head Football Coach Brent Venables, taped immediately after the game.
“Sooner Sports Talk” – Live from Rudy’s Country Store & BBQ in Norman, host Toby Rowland is joined by head football Coach Brent Venables to discuss the previous and upcoming games.
“The Huddle” – An entertaining one-hour roundtable discussion on OU Football featuring a rotation of former Sooner legends.
“Coaches Corner” – Assistant football coaches join Chris Plank and Gabe Ikard to break down position groups and provide insight on the Sooners program.
“Sooner Sports Pad” – In partnership with OU's Gaylord College of Journalism and Mass Communication, Sooner Sports Pad takes viewers on a trip around all sports at Oklahoma. Featuring live guests and completely student-hosted and produced, this unique show offers an opportunity to know your Sooners in a unique way.
“Sooner Game Day” – Hosts Chad McKee, Teddy Lehman and Gabe Ikard bring the official OU Football pregame show to fans with expert analysis on the Sooners and their opponent each week.
Postgame Press Conferences – Exclusive streaming access to Oklahoma Football postgame press conferences.

SEC Network+ is complementary to SEC Network and accessible with your TV provider credentials. It can be accessed through the ESPN App on smartphones, tablets, connected streaming devices or via espn.com/watch. For more information about the SEC Network, click here.

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How to access KSBI and KQCW:

KSBI (Oklahoma City)
COX Ch. 7, U-verse Ch. 52, DirecTV Satellite Ch. 52, DISH Network Ch. 52, Over-the-Air Antenna Channel 52

A full channel listing can be found at www.news9.com/ksbi.

KQCW (Tulsa)
COX Ch. 7, U-verse Ch. 7, DirecTV Satellite Ch. 19, DISH Network Ch. 1, Over-the-Air Antenna Channel 19

A full channel listing can be found at www.tulsacw.com.