University of Oklahoma Athletics
Sooners Top 175,000 on Facebook
October 29, 2010 | Athletics
NORMAN, Okla. -- At 6:14, Thursday evening, a Sooner fan pushed the official OU Athletics Department Facebook page past the 175,000 mark. The Sooners maintain the largest fan page of any organization in the state and one of the largest college athletics pages in the nation.
If OU's Facebook fans were assembled together, the number would represent the third-largest city in Oklahoma. The fans would fill more than two Gaylord Family - Oklahoma Memorial Stadiums.
Earlier this month, the OU Athletics Department was the first college program to launch its own social commerce app. Sooner fans browse official OU merchandise, share with friends and support the program without leaving Facebook.
Utilizing technology to engage and interact with Sooner fans isn't new at OU. Legendary Sooner coach Bud Wilkinson was the first collegiate football coach to host his own television show in 1953.
OU's demographics reflect a national and international reach for the Sooners. Outside Oklahoma, top cities for OU fans include Dallas, Chicago, Houston, Atlanta, Denver, Wichita and San Antonio. Beyond the U.S., OU Facebook fans have joined in numbers from Canada, Germany, the United Kingdom, France, Australia, Japan, Mexico and Italy.
In addition to Facebook, OU maintains the No. 1 Twitter feed and No. 1 YouTube channel among Big 12 schools. More than 190,000 Sooner fans receive the Boomerblast in their email inboxes once each week. Subscribers receive a quick preview of the week ahead in Sooner athletics plus exclusive features, ticket offers and special promotions.
Although SoonerSports.com is the main portal for comprehensive coverage of the Sooners, the department's social media platforms serve an important role for fans. Those who join are notified on their personal pages of breaking news, features and promotions direct from Norman.
The chart below shows the accelerating growth of OU's official Facebook page from its start in March of 2009:
Below are interesting numbers on the 175,000+ Sooner fans on the OU Athletics Department's official Facebook page:
If OU's Facebook fans were assembled together, the number would represent the third-largest city in Oklahoma. The fans would fill more than two Gaylord Family - Oklahoma Memorial Stadiums.
Earlier this month, the OU Athletics Department was the first college program to launch its own social commerce app. Sooner fans browse official OU merchandise, share with friends and support the program without leaving Facebook.
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Utilizing technology to engage and interact with Sooner fans isn't new at OU. Legendary Sooner coach Bud Wilkinson was the first collegiate football coach to host his own television show in 1953.
OU's demographics reflect a national and international reach for the Sooners. Outside Oklahoma, top cities for OU fans include Dallas, Chicago, Houston, Atlanta, Denver, Wichita and San Antonio. Beyond the U.S., OU Facebook fans have joined in numbers from Canada, Germany, the United Kingdom, France, Australia, Japan, Mexico and Italy.
In addition to Facebook, OU maintains the No. 1 Twitter feed and No. 1 YouTube channel among Big 12 schools. More than 190,000 Sooner fans receive the Boomerblast in their email inboxes once each week. Subscribers receive a quick preview of the week ahead in Sooner athletics plus exclusive features, ticket offers and special promotions.
Although SoonerSports.com is the main portal for comprehensive coverage of the Sooners, the department's social media platforms serve an important role for fans. Those who join are notified on their personal pages of breaking news, features and promotions direct from Norman.
The chart below shows the accelerating growth of OU's official Facebook page from its start in March of 2009:
Below are interesting numbers on the 175,000+ Sooner fans on the OU Athletics Department's official Facebook page:
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