Upcoming Event: Women's Basketball versus NC State on December 3, 2025 at TBA
TBA
Women's Basketball
vs NC State
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University of Oklahoma Athletics
Women's Basketball
Beasley, Leah
Leah Beasley
- Title:
- Executive Associate A.D. / External Engagement / WBB Sport Administrator
- Email:
- lbeasley@ou.edu
Leah Beasley serves as the University of Oklahoma’s Executive Associate Athletics Director – External Engagement, having joined OU’s Executive Leadership Team in May 2022. She drives the key external strategies of revenue generation, student-athlete and fan experience/promotion, and brand management. Beasley’s units of oversight include Communications, Creative Strategy and Facility Project Management, Digital Strategy and Revenue Innovation, Licensing, Marketing and Fan Engagement, External NIL, SoonerVision/Broadcast, Strategic Partnerships (Learfield), and Ticket Operations and Sales. She also collaborates directly with Sooner Club to develop and execute aggressive and record-breaking fundraising and growth strategies.
Within the athletics department, Beasley serves on the RevGen Committee, the NIL Task Force, Fan Experience Feedback Working Group, risk management assessment group, and actively participates in DEI subgroups/initiatives. On the University side, she chairs the Trademark Advisory Committee and serves on the President’s Marketing Leadership Cabinet (MarComm), Critical Issues Committee, and Signature Student Experiences Committee, as well as liaising for numerous campus and alumni groups. She has recently served on the board of directors for the National Association of Collegiate Marketing Administrators and NCAA Women’s Basketball Advancement Committee; she is also an active member of Women Leaders in Sports, the Paciolan Advisory Committee, and the SEC’s Chief Revenue Officer group.
Prior to arriving in Norman, Beasley was the Deputy Athletics Director at Mississippi State University and spent nearly nine years at MSU serving in senior leadership roles revolving around revenue generation, brand management and promotion, and enhancing the overall stakeholder experience.
Beasley started her 18-year career in collegiate athletics at Louisiana Tech University where she served in Assistant and Associate Athletic Director roles in sales, marketing, and event management. Beasley graduated from LA Tech with a Bachelor’s in Marketing in 2005 and received her Master’s in Business Administration in 2006. She was also a four-year letter winner for the LA Tech softball team.
In addition to her day-to-day roles within athletic administration, Beasley has served as the sport administrator for football, women’s basketball, and two national championship teams—women’s gymnastics and baseball.
Positively impacting and serving others is Beasley’s “why”. In order to make an impact, Beasley’s career has been focused on driving revenue and stakeholder experiences that sustain the organization’s overall vision and mission.
Within the athletics department, Beasley serves on the RevGen Committee, the NIL Task Force, Fan Experience Feedback Working Group, risk management assessment group, and actively participates in DEI subgroups/initiatives. On the University side, she chairs the Trademark Advisory Committee and serves on the President’s Marketing Leadership Cabinet (MarComm), Critical Issues Committee, and Signature Student Experiences Committee, as well as liaising for numerous campus and alumni groups. She has recently served on the board of directors for the National Association of Collegiate Marketing Administrators and NCAA Women’s Basketball Advancement Committee; she is also an active member of Women Leaders in Sports, the Paciolan Advisory Committee, and the SEC’s Chief Revenue Officer group.
Prior to arriving in Norman, Beasley was the Deputy Athletics Director at Mississippi State University and spent nearly nine years at MSU serving in senior leadership roles revolving around revenue generation, brand management and promotion, and enhancing the overall stakeholder experience.
Beasley started her 18-year career in collegiate athletics at Louisiana Tech University where she served in Assistant and Associate Athletic Director roles in sales, marketing, and event management. Beasley graduated from LA Tech with a Bachelor’s in Marketing in 2005 and received her Master’s in Business Administration in 2006. She was also a four-year letter winner for the LA Tech softball team.
In addition to her day-to-day roles within athletic administration, Beasley has served as the sport administrator for football, women’s basketball, and two national championship teams—women’s gymnastics and baseball.
Positively impacting and serving others is Beasley’s “why”. In order to make an impact, Beasley’s career has been focused on driving revenue and stakeholder experiences that sustain the organization’s overall vision and mission.
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