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NORMAN, OK - January 18, 2026 - Aerial shot during the game between the LSU Tigers and the Oklahoma Sooners at Lloyd Noble Center in Norman, OK. Photo By Brendall Vargas/University of Oklahoma

Oklahoma Announces Lloyd Noble Center Fan Experience Enhancements

NORMAN — The University of Oklahoma Athletics Department has announced a series of fan experience enhancements at Lloyd Noble Center for the upcoming men's and women's basketball seasons. The expansion of offerings and upgrades to services range from new premium spaces to concessions and merchandise opportunities, in-game engagement and more. 
October 15, 2026
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Future Home of Champions

Invest in World-Class Facilities
Facility projects are an integral piece of how we set the standard at OU and constantly pursue excellence. As a number of projects are underway or planned for the near future, private support is needed to help make each a reality. 

1Oklahoma

The University of Oklahoma’s Exclusive NIL Partner
1Oklahoma’s mission is to redefine NIL through collaboration and innovation, creating enduring value for Sooner Nation. We strive to empower our Student-Athletes by offering dynamic, engaging experiences and products to passionate Sooner fans while securing financial opportunities for the athletes. 
OU x 1Oklahoma
OU x 1Oklahoma

Lead On for Champions

Oklahoma’s Campaign for Our Future
On July 1, 2020, the University’s Lead On campaign launched with a goal of $2 billion that impacts every area of campus, including athletics. OU Athletics’ portion focuses on providing a transformative student-athlete experience and building world-class facilities.
Baseball National Championship team photo
Baseball National Championship team photo