University of Oklahoma Athletics
Sooners Power Past 350k on Facebook
July 16, 2012 | Athletics
NORMAN, Okla. -- Oklahoma fans continue to build the Sooners into a social media powerhouse. On Sunday evening, a Sooner fan pushed the official OU Athletics Department Facebook page past the 350,000 mark. The number is an impressive tribute to the passion of Sooner fans considering the state's population (3.8 million) and the presence of two other FBS programs.
OU's demographics reflect a wide reach for the Sooners. Outside Oklahoma, top cities for OU fans include Dallas, Houston, Wichita, Fort Worth and San Antonio. Beyond the U.S., Sooner fans have joined in numbers from Mexico, Canada, the Philippines, Germany, the United Kingdom, France, Australia, Italy, India and Japan.
OU also maintains the No. 1 Twitter feed and No. 1 YouTube channel among Big 12 schools. The Department updates 26 Twitter feeds and 15 Facebook pages representing various sports, venues and interests for Sooner fans. A complete social media directory for the Sooners is located here.
OU makes interacting with the Sooners easier for fans from their mobile devices. The OU Athletics Department launched SoonersHub.com, a one-stop social media portal.
OU Athletics recognizes that some of our biggest fans are also our biggest advocates online. We identify, reward and involve those fans to a greater degree with their favorite Sooner teams. Follow OU from the fan's perspective by learning more about OU Fan Ambassadors.
On the traditional email front, more than 190,000 Sooner fans receive the Boomerblast in their inboxes once each week. Subscribers receive a quick preview of the week ahead in Sooner athletics plus exclusive features, ticket offers and special promotions.
QUICK FACTS
2.2 million Sooner YouTube channel video views
350,103 Sooner Facebook fans
190,000 Boomerblast subscribers (weekly email newsletter)
40,922 Sooner Twitter subscribers
OU Athletics Social Media | OU Social Media Rankings
Although SoonerSports.com is the main portal for comprehensive coverage of the Sooners, the department's social media platforms serve an important role for fans. Those who join are notified on their personal pages of breaking news, features and promotions direct from Norman.
The chart below shows the overall growth of OU's official Facebook page from its start in May of 2008:
OU's demographics reflect a wide reach for the Sooners. Outside Oklahoma, top cities for OU fans include Dallas, Houston, Wichita, Fort Worth and San Antonio. Beyond the U.S., Sooner fans have joined in numbers from Mexico, Canada, the Philippines, Germany, the United Kingdom, France, Australia, Italy, India and Japan.
OU also maintains the No. 1 Twitter feed and No. 1 YouTube channel among Big 12 schools. The Department updates 26 Twitter feeds and 15 Facebook pages representing various sports, venues and interests for Sooner fans. A complete social media directory for the Sooners is located here.
OU makes interacting with the Sooners easier for fans from their mobile devices. The OU Athletics Department launched SoonersHub.com, a one-stop social media portal.
OU Athletics recognizes that some of our biggest fans are also our biggest advocates online. We identify, reward and involve those fans to a greater degree with their favorite Sooner teams. Follow OU from the fan's perspective by learning more about OU Fan Ambassadors.
On the traditional email front, more than 190,000 Sooner fans receive the Boomerblast in their inboxes once each week. Subscribers receive a quick preview of the week ahead in Sooner athletics plus exclusive features, ticket offers and special promotions.
QUICK FACTS
2.2 million Sooner YouTube channel video views350,103 Sooner Facebook fans 190,000 Boomerblast subscribers (weekly email newsletter)40,922 Sooner Twitter subscribersOU Athletics Social Media | OU Social Media Rankings Although SoonerSports.com is the main portal for comprehensive coverage of the Sooners, the department's social media platforms serve an important role for fans. Those who join are notified on their personal pages of breaking news, features and promotions direct from Norman.
The chart below shows the overall growth of OU's official Facebook page from its start in May of 2008:
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