University of Oklahoma Athletics
Oklahoma Attracts 100,000 on Facebook
May 13, 2010 | Athletics
NORMAN, Okla. -- At 2:31 Thursday afternoon, a Sooner fan pushed the official OU Athletics Department Facebook page past the 100,000 mark. Oklahoma became the first Big 12 Conference school to attract 100,000 fans on its official page and just the fourth school nationally to pass the mark (Ohio State, Kentucky, Wisconsin).
Utilizing technology to engage and interact with Sooner fans isn't new at OU. Legendary Sooner coach Bud Wilkinson was the first collegiate football coach to host his own television show in 1953.
OU's demographics reflect a national and international reach for the Sooners. Outside Oklahoma, top cities for OU fans include Dallas, Chicago, Houston, Atlanta, Denver, Wichita and San Antonio. Beyond the U.S., OU Facebook fans have joined in numbers from Canada, Germany, the United Kingdom, France, Australia, Japan, Mexico and Italy.
In addition to Facebook, OU maintains the No. 1 Twitter feed and No. 1 YouTube channel among Big 12 schools. More than 156,000 Sooner fans receive the Boomerblast in their email inboxes once each week. Subscribers receive a quick preview of the week ahead in Sooner athletics plus exclusive features, ticket offers and special promotions.
Although SoonerSports.com is the main portal for comprehensive coverage of the Sooners, the department's social media platforms serve an important role for fans. Those who join are notified on their personal pages of breaking news, features and promotions direct from Norman.
Quick Facts
683,093 OU YouTube channel video views (No. 1 in Big 12)
156,000 Boomerblast subscribers (official OU Athletics weekly email newsletter)
100,000 OU Facebook fans (No. 1 in Big 12, No. 4 nationally)
8,103 OU Twitter subscribers (No. 1 in Big 12, No. 3 nationally)
* Iowa State maintains multiple Twitter accounts for coaches and sports. Numbers current as of 2:31 p.m. CT on Thursday, May 13, 2010. If school has no ranking, it does not maintain an official athletics department page.
Below are interesting numbers on the 100,000+ Sooner fans on the OU Athletics Department's official Facebook page:
Utilizing technology to engage and interact with Sooner fans isn't new at OU. Legendary Sooner coach Bud Wilkinson was the first collegiate football coach to host his own television show in 1953.
OU's demographics reflect a national and international reach for the Sooners. Outside Oklahoma, top cities for OU fans include Dallas, Chicago, Houston, Atlanta, Denver, Wichita and San Antonio. Beyond the U.S., OU Facebook fans have joined in numbers from Canada, Germany, the United Kingdom, France, Australia, Japan, Mexico and Italy.
In addition to Facebook, OU maintains the No. 1 Twitter feed and No. 1 YouTube channel among Big 12 schools. More than 156,000 Sooner fans receive the Boomerblast in their email inboxes once each week. Subscribers receive a quick preview of the week ahead in Sooner athletics plus exclusive features, ticket offers and special promotions.
Although SoonerSports.com is the main portal for comprehensive coverage of the Sooners, the department's social media platforms serve an important role for fans. Those who join are notified on their personal pages of breaking news, features and promotions direct from Norman.
Quick Facts
683,093 OU YouTube channel video views (No. 1 in Big 12)156,000 Boomerblast subscribers (official OU Athletics weekly email newsletter)100,000 OU Facebook fans (No. 1 in Big 12, No. 4 nationally)8,103 OU Twitter subscribers (No. 1 in Big 12, No. 3 nationally)
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| YouTube | ||||||||||
| Ranked by number of fans: | Ranked by video views: | Ranked by subscribers: | ||||||||
1. |
Oklahoma | 100,000 | 1. |
Oklahoma | 686,424 | 1. |
Oklahoma | 8,108 | ||
2. |
Nebraska | 51,368 | 2. |
Iowa State | 588,252 | 2. |
Kansas | 5,923 | ||
3. |
Kansas | 24,432 | 3. |
Baylor | 377,768 | 3. |
Missouri | 4,385 | ||
4. |
Texas Tech | 22,787 | 4. |
Kansas State | 229,021 | 4. |
Baylor | 2,946 | ||
5. |
Texas A&M | 22,304 | 5. |
Texas A&M | 44,540 | 5. |
Texas Tech | 2,315 | ||
6. |
Missouri | 21,057 | 6. |
Nebraska | 34,628 | 6. |
Oklahoma State | 2,216 | ||
7. |
Iowa State | 18,877 | Colorado | - | 7. |
Texas A&M | 2,054 | |||
8. |
Baylor | 6,979 | Kansas | - | 8. |
Kansas State | 1,801 | |||
9. |
Kansas State | 4,990 | Missouri | - | 9. |
Colorado | 1,603 | |||
10. |
Colorado | 3,636 | Oklahoma State | - | 10. |
Nebraska | 1,176 | |||
11. |
Oklahoma State | 1,728 | Texas | - | Iowa State* | - | ||||
| Texas | - | Texas Tech | - | Texas | - | |||||
* Iowa State maintains multiple Twitter accounts for coaches and sports. Numbers current as of 2:31 p.m. CT on Thursday, May 13, 2010. If school has no ranking, it does not maintain an official athletics department page.
Below are interesting numbers on the 100,000+ Sooner fans on the OU Athletics Department's official Facebook page:
| Top Cities | Top Countries | |||||
1. |
Oklahoma City, Okla. | 1. |
United States | |||
2. |
Tulsa, Okla. | 2. |
Canada | |||
3. |
Dallas, Texas | 3. |
Germany | |||
4. |
Houston, Texas | 4. |
United Kingdom | |||
5. |
Wichita, Kan. | 5. |
France | |||
6. |
Richardson, Texas | 6. |
Australia | |||
7. |
Norman, Okla. | 7. |
Japan | |||
8. |
Kingfisher, Okla. | 8. |
Mexico | |||
9. |
San Antonio, Texas | 9. |
Italy | |||
10. |
Atlanta, Ga. | 10. |
South Korea | |||
11. |
Denver, Colo. | 11. |
Indonesia | |||
12. |
Kansas City, Mo. | 12. |
Iraq | |||
13. |
Chicago, Ill. | 13. |
Philippines | |||
14. |
Austin, Texas | 14. |
Spain | |||
15. |
St. Louis, Mo. | 15. |
Turkey | |||
16. |
Los Angeles, Calif. | 16. |
Malaysia | |||
17. |
Fayetteville, Ark. | 17. |
Columbia | |||
18. |
New York, N.Y. | 18. |
Netherlands | |||
19. |
Plano, Texas | 19. |
Sweden | |||
20. |
Muskogee, Okla. | 20. |
Brazil | |||
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