University of Oklahoma Athletics
Sooner Fans: Wear Crimson Friday
August 25, 2008 | Athletics
NORMAN, Okla. -- College Colors Day, which coincides with the kick off of college football and back to campus for students, is an annual celebration dedicated to promote the traditions and spirit that make the college experience great by encouraging college students, fans, and alumni to wear apparel of their favorite college or university throughout the day of Friday, August 29th.
The Collegiate Licensing Company, a division of IMG Worldwide, organizes College Colors Day.
Oklahoma fans are encouraged to wear the OU colors in celebration of the day, which occurs just ahead of the Aug. 30 football opener against Chattanooga.
College Colors Day is so easy to participate in, it can be broken down into one easy step.
"I know our fans are anxious for the start of another school year and football season," said Suzanne Staley, OU's Director of Licensing. "We want OU to be well represented this Friday when college fans all across the nation show their true colors."
Leading up to College Colors Day, several marketing initiatives will take place helping to promote the big day.
• A satellite media tour with ESPN college football analyst Lee Corso will be held on Friday, August 22. Corso will heavily promote the positive and fun attributes of College Colors Day to local morning show audiences.
• College Colors Day has partnered with country music star, Toby Keith. Full-size standup Toby Keith signs, promoting College Colors Day, will be displayed in college bookstores across the United States.
• Partnership with NCAA Football.
• College Colors Day Proclamations from Governors across the United States, proclaiming August 29 as College Colors Day in their respective state.
• Colleges and universities, as well as several thousand business locations, will support and celebrate the day in a variety of ways.
• Two College Colors Day Kickoff games will be played on Thursday, August 28 (NC State at South Carolina, and Oregon State at Stanford). The College Colors Day logo will be on the field at both games, which will be televised by ESPN and ESPN 2, respectively. In addition, on August 29 Rice University will host the third annual College Colors Day Classic football game against in-state rival SMU.
• 30 second College Colors Day television and radio spots will run nationally on sports and news networks the week leading up to College Colors Day. This includes all of the ESPN networks, CNBC, CNN, Fox News, MSNBC, and many others.
The Collegiate Licensing Company, a division of IMG Worldwide, organizes College Colors Day.
