Becca Opheim - Associate AD / Digital Strategy and Revenue Innovation - Staff Directory

Staff Directory

Becca Opheim

Title:
Associate AD / Digital Strategy and Revenue Innovation
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Becca Opheim joined Oklahoma Athletics in August of 2022 and serves as the Associate Athletic Director of Digital Strategy and Revenue Innovation.

In her role, Opheim oversees the Digital Strategy Department and Branding & Licensing Department. Additionally, she oversees the development and execution of digital strategies for OU Athletics social media, email marketing and website content. In addition she works closely with various external units and sport programs on digital branding, creative, marketing, fan experiences, sponsorship fulfillment, NIL and ticket / donor revenue initiatives.

Prior to OU, Opheim served as the Assistant A.D. / Marketing and Digital Strategy at Mississippi State. In that role, she was tasked with overseeing digital, social and email marketing strategies for the entire Mississippi State athletic department, while also managing analytics to continually increase revenues, fan engagement and improve communication with fans. Opheim was responsible for spearheading the 2022 football season ticket sales and renewal plan for the Bulldogs, a campaign that generated more than $2.4 million in digital revenue. She was also responsible for managing the digital strategy relationship with Bulldog Sports Properties, the multimedia rights holder for Mississippi State.

Before her four year stint at Mississippi State, Opheim served three years at her alma mater as the Assistant Director of Marketing and Promotions at Washington State (2015-2018) and a year at Iowa State as Marketing Associate (2014-2015).

A graduate of Washington State University, Opheim earned a bachelor's degree in communications with an emphasis in public relations in 2011 and a master’s degree in sport management in 2014.

A native of Gig Harbor, Washington she is married to her husband, Chris Opheim.