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Licensing
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The University of Oklahoma's Office of Trademark Licensing is responsible for promoting and protecting the University's reputation by ensuring proper usage of its name and symbols.
This page is designed to assist those who wish to learn more about the Office of Trademark Licensing and to explain the licensing process. Currently, the University offers a variety of licenses: crafters, restricted, campus/local and standard. The Office of Trademark Licensing, in cooperation with the Collegiate Licensing Company (CLC), administers the licensing program.
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Frequently
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How do I become licensed with the University of Oklahoma?
To begin the process, please contact our licensing agency:
The Collegiate Licensing Company
290 Interstate North, Suite 200
Atlanta, GA 30339
Phone: (770) 956-0520
Fax: (770) 955-4491
You may find more information on
www.clc.com. A copy of the licensing application can be downloaded and printed from the Collegiate Licensing Company's website.
If you have interest in creating hand-made crafts using the University's registered marks and symbols, the University has established a craft program that will provide you with an opportunity to use your creativity, while still allowing the University to maintain the integrity of its brand. Please call 405-325-7008 if you're interested in obtaining this type of license.
If I am a student/campus organization or department of the University of Oklahoma, do I need to ask for approval to use a trademark of the University various products?
Yes, it is required for any interested party to seek approval from the Office of Trademark Licensing to use the University's trademarks on various products.
Student Organizations may download the application below to process the necessary paperwork to seek the approval of the use of the University's marks:
Student Organization Trademark Licensing Questionnaire
If the request is departmental, please submit the online application below:
Internal University Licensing Form
What are the registered marks of the University of Oklahoma?
For a complete overview of the University of Oklahoma's registered marks, please view the Official Style Guide.
Why have a licensing program?
A trademark licensing program gives the University
control over its logos and marks, thus, ensuring the
quality and consistency of all of the University's
merchandise. It also enables the University to generate
revenue from the sale of merchandise bearing its logos
and marks. The revenue is used to support and enhance
many programs campus wide. Outside of the University,
the trademark licensing program creates a cooperative
and positive working relationship with the manufacturers
and retailers who work with the University.
What products can be licensed?
Students, alumni and fans generate many great ideas for new University products. Products will be considered and must be approved by the University's Office of Trademark Licensing. This ensures all products associated with the University are of high quality and good taste and ensures the non-approval of potentially hazardous items.
Who needs a license?
Anyone wishing to use the marks, logos and symbols of the University must obtain a license.
Can an alumni or student group sell products
using the University's marks as a fundraiser?
Before contacting local manufacturers regarding new products, designs, or an idea for a fundraiser, be sure to check with the University's Office of Trademark Licensing. They will be able to identify local manufacturers to produce the items, saving everyone time and effort.
What about using the University's name or logo on a website?
Every use of the University's trademarks requires permission from the Office of Trademark Licensing. The internet has made it easy for alumni, fans and supporters to build web pages with the University's name and logos, and the University appreciates this support. However, federal trademark laws require that the University control it's name and marks; therefore, the University must be very selective in granting permission in these and all instances. For more information, contact the University's Office of Trademark Licensing.
When am I able to use the trademarks of the University of Oklahoma?
Any trademark which identifies or is associated with the University of Oklahoma may not be used without prior written permission from the University's Office of Trademark Licensing.
What is the Collegiate Licensing Company?
The Collegiate Licensing Company is the licensing representative for the University. As the University's representative, CLC is responsible for administering the licensing program, including processing applications, collecting royalties, enforcing trademarks and pursuing new market opportunities for the University.
Who is licensed with the University?
Either the University's Office of Trademark Licensing
or CLC can provide a list of current licensees for
the University's merchandise. It is typically much
easier to work with an established University licensee
than to try and license a new product or idea. Both
the University and CLC can provide you with information
on the products produced by all licensees so you can
match your needs with the right company. The "Officially
Licensed Collegiate Products" label
signifies merchandise has passed the standards of quality
set forth by the University and a portion of the purchase
is returned to the University.