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SoonerSports.com  | Licensing
Updated October 6, 2009 
Licensing Guidelines | Becoming Licensed | Look for the Label | FAQ

 
 


OU Licensing Department

180 W. Brooks, #3545
Norman, OK 73019
Phone: (405) 325-8547
Fax: (405) 325-4151
Email: oulicensing@ou.edu
 
 
 Important Links

Licensing Guidelines
Student Organization Policy & Questionnaire
Internal University Licensing Form
Filming and Photography Guidelines
Frequently Asked Questions
 
Becoming Licensed
Collegiate Licensing Company
 
Reporting Unlicensed Products
Unlicensed Product Reporting Form
 
Officially Licensed Merchandise
Official OU Athletics Online Store
 
   
The University of Oklahoma Licensing Department is responsible for promoting and protecting the University's reputation and image by ensuring the proper usage of its name and trademarks.
 
OU's licensing program gives the University control over its logos and marks, which ensures the quality and consistency of all trademarked material and helps generate revenue that in turn funds scholarship programs for the University.

This page is designed to assist those who wish to learn more about the Licensing Department and to explain the licensing process.
 
  Licensing Guidelines

Logo Sheet
The logo sheet provides a list of all OU trademarks. It consists of a set of standards for the design and writing of documents that include OU trademarks.
 
Licensing Policy for Student Organizations
Registered OU student organizations are required to seek approval for the use of OU trademarks first through the Office of Student Affairs, then through the Licensing Department. Please refer to the Student Organization Licensing Policy & Questionnaire for the complete set of guidelines and rules.
 
Licensing Policy for Internal Use
Internal campus organizations may apply for permission to use OU trademarks by filling out our Internal Use Online Form.
 
Filming/Photography Guidelines
For individuals interested in capturing film or photography on the University of Oklahoma campus, please review OU's Filming and Photography Guidelines.
 
  Becoming Licensed

  Collegiate Licensing Company
   
The University of Oklahoma has created guidelines for anyone wishing to use trademarked or copyrighted material for various purposes, including merchandise, photography and filming.
 
Merchandise
To inquire about the process for becoming licensed to produce OU merchandise, please visit CLC.com. A copy of the licensing application can be downloaded and printed from the Collegiate Licensing Company's website. Restricted, local and standard licenses are available and are explained in further detail on the site.
 
A current list of OU licensees can be found below:

Restricted Licensee List
Local Licensee List
Standard Licensee List
 
Crafter's License
A crafter's license is reserved for in-state individuals who wish to produce handmade products solely for OU. If interested in obtaining a crafter's license, please email oulicensing@ou.edu.
 
  Look for the Label

 
   
Officially licensed collegiate products are products that are produced according to the proper OU licensing procedures. When shopping for OU merchandise, look for the "Officially Licensed Collegiate Products" label and hologram, which ensures the items you are purchasing have been approved. A portion of your purchase of officially licensed products also supports OU's academic and athletics programs.
 
Unlicensed or infringing merchandise can also be easily identified in other ways:

The item is of poor quality.

The images and trademarks used in the product's design are distorted.

Trademarks are represented in a distasteful manner.

Products sold outside of traditional stores or on questionable websites must be viewed with caution. For example, merchandise being sold by individuals who are walking around on gameday is often unlicensed.
 
If you suspect that a product is unlicensed, please fill out the Unlicensed Product Reporting Form, and your information will be forwarded to the Collegiate Licensing Company. Please note that you can remain anonymous.